They’re calling it Tupperware.
This incredibly lame joke posted to my LEGO blog has once again caused people to complain and bitch.
I’m fairly sure in my 3 years on Tumblr, I have actually been called every name in the book.
WTF? You’re not the one producing some lame ass lego sets directed at girls.
This isn’t lame. There needs to be an understanding that not every child gets to choose their toys. Those legos aren’t directed at girls; they’re directed at girls’ parents. Children and parents have been taught the same gender rules on toys for generations. I loved Lincoln Logs, but aunts and uncles and parents and grandparents never bought them for girls because they weren’t girls’ toys. How many girls’ toys can you name that encourage interests in building, architecture, spacial understanding? My parents are progressive, thoughtful people, but they had a little girl; my presents were American Dolls and Polly Pockets because those were the options presented to me as a girl.
My father had a software program when I was young that allowed him to create floor plans and essentially “construct” residences. I spent hours in our home office, clicking away, building houses. I would show layouts to my dad and he would critique my floor plans, making me aware of details like how accessible the bathroom was to guests, how dangerous certain aspects might be in a fire, etc.
Their little mathlete spent hours with her brother’s toys and her father’s software, because there wasn’t anything for me.
I hope Legos releases toys to girls that are more than castles and pink mansions, but it’s a start to open their market to otherwise pink-minded parents of little girls, if only to give those girls another path of development: building.
